Sat 28 Feb 2009
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Chris, a new consulting client, asked me to help him
increase sales on his affiliate marketing site.
As he was describing his site and the problem, I thought,
“This is going to be a quick fix.”
How wrong I was!
His site was excellent. Other than a few minor points, it
followed all my basic rules for a successful affiliate
marketing site.
The site was focused around a single theme in a profitable
niche, with an excellent selection of high-priced,
high-commission products.
Chris had gone the extra mile to have his site
professionally designed, and it was simple, elegant and
user-friendly, employing consistent navigation and a nifty
database-driven search results system.
He was working directly with his merchant partners to create
ad copy that offered his visitors the best possible deals.
And he was advertising in the pay-per-click search engines
to drive tons of targeted traffic, and using hundreds of
keyword listings with brilliantly worded titles and
descriptions.
So, why on earth were his sales so low?
I knew I was picking at straws, but during our first
session, I made a host of recommendations for improvement,
which included:
- a domain name change
- a background color change
- reformatting the page table size
- rephrasing offers more positively
- adding relevant graphics and photos
- dropping poor performing merchants
- adding a newsletter
- adding new products
- redirecting non-buyers to additional offers
Chris implemented all my suggestions as well as a few of his
own. After giving the new version a few weeks to prove itself,
we scheduled our second teleconsulting session. I was
anxious to hear how well the site was now performing.
You can appreciate my dismay when Chris told me that his
sales had actually dropped!
Aargh!
I reviewed his site again, and it suddenly struck me…
he should try blue links!
Why?
Because web design convention suggests that links should be
blue, visited links purple and active links red. Although
nothing written in stone about link color, I believe that
those conventional colors should used whenever they
compliment site design.
I’d changed my own site links, Sage-Hearts.com, from
maroon to blue sometime before and noticed a nice
conversion rate increase.
Sure enough, that WAS the answer to Chris’ site problems…
His conversions increased 1100% almost overnight JUST by
changing his link color to blue.
In addition to being underlined, people expect links to be
blue, and in some cases visitors may have problems with
sites that don’t conform to their expectations.
With the average site visit lasting only about 8 seconds, we
don’t have time to waste confusing our visitors with basic
site navigation. Use blue links if possible to keep your
navigation instantly recognizable, unambiguous and
consistent.
© Copyright Rosalind Gardner, All Rights Reserved.
Article by Rosalind Gardner,
author of the best-selling “Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People’s Stuff Online“. To learn how you too can suceed in Internet and affiliate marketing, go to:
http://NetProfitsToday.com
Fri 27 Feb 2009
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Do not let the thought of building a web page be a daunting one, they are quite easy to build and do not have to be expensive. With a good editor you can have your professional looking web pages done in a couple of hours, There is very little software to buy as most companies give you trail product free of charge, okay they may not have as many features as the paid product, but they still produce good enough pages to start you off.
You will need a domain name, which can easily be obtained from many online companies. a domain name comes quite cheap but make sure to buy one that best describes the sort of products you are selling, a good hosting company is important but stay away from the really cheap companies as they tend to give a bad service.
You can create a site for whatever reasons you want, to store information or photos, or why not create a web site to earn extra income. Building a web site to start selling information products is a good way of making extra cash without taking up too much of your time. e-books, audio, and Video are great ways to get your information product to the customer, because they receive it almost instantly which is what the customers like.
A conventional business where you have to physically buy and sell products can be very time consuming whereas a web site selling information products can be programmed to do everything including taking orders, selling and delivering your item with no on going input from yourself. Imagine coming home to find that your computer has made more money than you. Selling products on line can make you a good living, but like everything the more effort you put into something the more you get out of it.
You have everything to gain and nothing to lose, So why not go and build a web site today!
Steve Roberts
For more Web marketing concepts, in a free Course visit http://www.internetprofitmentor.com you will find 12 hours of videos,over 120 pages e-books, and everything to help you make money online.
Thu 26 Feb 2009
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You might ask if you really need to have the best brochures. Of course, you must. You need to leave your customers with a lasting sense that will keep them interested with your services. Again, you might ask, why do you need to have a brochure for your company? This is important to keep your product simply remembered by the people. Brochures make you different from the others in spite of the increasing competition. Brochures are accountable for bringing out the latest information about your company and this is best if you have new products on hand in the market. In this way, the people will know that you still survive. Your newest products presented and announced properly are your key to success. In order to come up with a competent brochure, you need to know the targeted market. In this way, you can get the concentration of the readers and they will able to act in response to you instantly and directly. Well, this just proves that your brochures are catching their attention. In order to keep this up, your brochure design should be tempting and eye-catching so that it will get the interest if the customers. You will be aware of the difference between well-designed brochures from a regular type of brochure. A well designed brochure will make you want to look into the pages and see what it has to offer you. What could be the reason behind this? Well your design of course. In addition to this, the material and the image of the company is another basis. The practical mix of the typestyles next to the balance in presentation keeps it up. A fine written brochure makes a good brochure that the customers love to look at. You will identify if your brochure is well written if it attracts the reader to dig in and read further into your brochures. It should have a theme that is tempting and suitable. The content is understandable and comprehensible. If the reader understands right away your content, then the message is comprehensible. Before doing your brochures, you should decide on the type of design you are going to use. Do some investigations and research about the other brochures. In order to come up with high-quality brochures, you can check out all the other brochures particularly your competitors. Observe their designs and weigh against them to your design so that you will know what are the stuffs and designs that need to be altered. This is important to regard as so that you will not be left behind with other designs. Don’t let the others brochures outstand your design. For more related articles, you may visit http://www.brochuresprintingonline.com
Wed 25 Feb 2009
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So you’ve decided to start an online work at home business and are just beginning to build your website. You probably have a million different ideas for what you want the site to look like. You will want to take into consideration that your idea of a great website may differ drastically from what a website designed to make sales should be like.
In this article I have offered 5 very important traits of a professional home business website. Implementing these into your website will make it much more effective in getting visitors to do what you want them to do…. Give You Their Money!
Here are 5 traits of great home business website (in no particular order):
1) Build A Professional Looking Site – There are millions of websites on the Internet and many of them are very well designed. Make sure your website is as professional in appearance as your competition. You will be judged on the appearance of your site so make sure you don’t lose visitors because of a bad design.
2) Provide Visitors With All the Info They Need – If a visitor to your website has to put any effort into finding the information they need, you will lose them fast. Everything should be easily available to them with clear directions on how to get it. Make all important information no more than one click away.
3) Have A Newsletter Sign-Up – Having a form for people to opt-in to a newsletter is a great way to build a list of customers. It’s also a great way to build trust and a strong following. Pack it full of great information, resources, freebies, and more. You will bring them back for more plus they just might tell all their friends about you.
4) Make It Sell – You are building a work at home business website so you can make money. In order to do that you must get your visitors to make purchases. Your site should have a direct call to action with your best products and/or services listed in highly visible places.
5) Allow feedback – It’s important to have a way for your visitors to offer feedback to you. They should also have an easy way to ask questions and make comments. People will like this because they get to give their input about what they would like to see done. You will benefit by being able to know what your customers want or need.
Ok, now you should be able to get a great start on that business website. Include all five of the things above then build some great information around them. You will have a wonderful website that should bring back visitors time and time again.
Copyright © Trent Brownrigg
www.work-at-home-jobs-iowa.com
I grant permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted).
About The Author
Trent Brownrigg is a successful internet marketer, business mentor, and author of business articles. He will personally help you build a secure financial future. Visit http://www.work-at-home-jobs-iowa.com for more details.
Tue 24 Feb 2009
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RSS (real simple syndication) is the new rage in communication. Why? Because people are beginning to see the traffic and communication potential of using RSS to boost their business. So how can RSS help boost traffic to your website?
There are two ways you can use RSS feeds to get traffic to your website:
1. The first way includes other peoples RSS feeds to update content on your website. Google loves fresh relevant content, so if you have someone elses content on your website automitically updating for you Google will return to your webpage more often to spider your site.
2. Syndicating your RSS feed on other peoples websites. This is a great strategy for getting incoming links to your website, if done correctly. For an RSS feed, and a link within a feed to be read it must be in html format. But ost feeds are syndicated in Javascript, which most search engines can’t read, and consequently can’t follow a link to your website.
For this technique to work the webmaster syndicating your RSS feed used to have to install a Parsing Software on their server. But recent technology has made it as simple as offering copy and paste code to those webmasters who want to syndicate your content. This is a great advantage for the webmaster and will undoubtedly get your feed syndicated on more websites.
Find out more about this technology at: http://www.thefreetrafficreport.com/free-rss-traffic.html
This technology is so effective because of the ease of use for the webmaster. And let’s not forget the advantages to you the syndicator. First, you have all those incoming links to your website. Second, since you control the content of the feed you can effectively put your chosen keywords within the Title of your RSS syndicated articles that link back to your site, giving you a more effective link.
In the old days of RSS a person used to have to learn xml language and spend countless hours formatting and updating a feed, but current technology has made setting up and posting content to a feed super easy. To find out more about setting up a running a feed with no techie knowledge involved check out: http://www.thefreetrafficreport.com/get-rss-feed.html
Using an RSS feed for free traffic is the new wave of technology. Make sure your business is on to this new trend before your competition gets ahead.
Tue 24 Feb 2009
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There is no denying the fact that the success of a business is thanks to the work done by the staff, but one misfortune can easily wipe out your work and lower the profits to zero. In order to stay away from such a case, you are advised to insure your company, whether it is a small business or a big corporation. Yet, please take into account that smaller organisations are significantly more likely to require business insurance in today’s harsh world. This is essentially because smaller business owners will have placed their complete lives & wages straight into the company. Find cheap business insurance online today.
A few of the things frequently protected by nearly every business insurance covers entail: natural tragedies, hurricanes, mechanism or apparatus defect that closes down the organisation, loss of money caused by staff error and legal action brought against the company.
There are a large number of insurance firms, which provide covers that include protection for all major property & legal risks in one entire package. You can also obtain a separate cover. Such a coverage is acknowledged as a business owners’ policy (BOP). Large sized businesses may well splash out on a business-related policy.
BOPs consist of office insurance for property & kit owned by the firm. If there is any loss of revenue due to disruption of operation & trade because of catastrophes such as tornadoes, it can be covered under the Business Interruption Insurance policy.
There are several liabilities, which insure the businesses legal blame for the injury it may well cause to others. It’s the consequence your organisation’s failure to do the business operations. It can as well be the bodily injury or property damage caused due to defective goods, faulty fittings & slip-ups in services offered.
But, BOPs don’t protect against professional liability, auto insurance, employees’ costs or health and disability cover. Instead separate insurance policies are required for professional services, motor vehicles and staff. By & large, floods, earthquakes & terrorist attacks are not protected in the business cover. Please check before you purchase!
Mon 23 Feb 2009
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So you have a web site and now you need to figure out where to host it. There are many choices but not too many affordable, reliable solutions. So how do you know which one to choose? What makes a hosting company good?
Here are some general guidelines you can use to help you find the perfect hosting company.
* Is their website professional looking?
It’s safe to assume that if a hosting company has a sloppy looking website then the company is also run sloppily. You don’t want to get stuck dealing with a company that’s run by a bunch of kids out of a garage.
* Is their customer service available by phone during business hours and by email 24/7?
Many Hosting companies take a long time to get back to you and some don’t even have a phone number listed. You can get an idea about how good customer service is by contacting them anonymously with a question. See if they answer the phone and/or get back you quickly. This will help you gauge how long it will take them to get back to you once you’re a paying customer.
*Are they charging too little or too much?
Remember the old saying “If something seems too good to be true, it probably is”. This is very true when it comes to web hosting. If they are charging under $5 it is likely that the service is poor and their technology is antiquated. Also if the prices seem astronomically high, it’s likely you’re being ripped off. There is no regulation when it comes to web hosting pricing so some companies will charge an arm and a leg hoping that someone “bites”.
So keep in mind that you want to find a hosting company that provides superb support, stability and value. Don’t be fooled by ridiculous claims and don’t assume that paying more means you’re getting more.
Spencer Steele is the owner of Bsleek.com ( http://www.bsleek.com ) – a site that specializes in web hosting, design, promotional items, printing, CD Presentations and more. Spencer also owns WittyShirts.com ( http://www.wittyshirts.com ) which sells funny t-shirts. Spencer also owns Daterade.com ( http://www.daterade.com ) which is the first free online dating web site.
Mon 23 Feb 2009
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Hosting your web sites on your own dedicated server may seem a little expensive in comparison to shared web hosting, but the end result is more advantageous. Shared web hosting, no matter how well managed, cannot be 100% reliable and stable. However if you have your own dedicated server you can manage to avoid most of the variables affecting the reliability and stability of a server, commonly experienced by shared hosting accounts; variables such as: overload, bad codes and scripts from other users (especially beginners); and, too many applications and components uploaded, and so on.
On a dedicated server you will install only software and applications you want to use, while on a shared hosting server you will find a host of other softwares and applications installed for other users.
By the very nature of the account, a dedicated server: reduces your dependency on the web host; and bypasses time delays and possible expenses incurred from these. With dedicated server hosting you can provide instant support to your own clients whenever required, which is not possible if you are on a shared server. A reliable, and fast support service is vital for your own business growth just like the stability and reliability you wish for your own website. In business, reliability is reflected through word-of-mouth as one of the most effective promotional activities.
For people with clients, such as Graphic Designers and Web Designers a dedicated server is invaluable. A dedicated server will bring extra income into the studio, not just as a hosting facility, but, as a designer knows only too well, for the extra ‘bread and butter’ income value. If you have 24hour access to your own dedicated server then you can adjust, correct or update a clients website in minutes, allowing you to keep the dollar back in your studio and not in someone else’s. Ready availability results in reduced labour costs for the client, but higher studio-income frequency for the designer. Hence you will see the return of all your regular offline clients, bringing their web work with them.
The need for a dedicated server to your average shared server user is realised when stats tell you: how quickly people left your site because it was taking too much time to download; or how many daily visitors you are down by, because your site was not up. The true negative is the worry of how many lost visitors could have been your future paying-customers. The loss could easily equal the value of the upgrade to a Dedicated Server!
For a business, a website that is quickly downloadable and up all the time gives the visitor encouragement that your service is just as reliable, hence you will be more likely to make a sale. It will also enhance the company’s image and encourage existing customers to refer your service to others. This will result in more sales for less promotion.
If you are serious about your online presence you need to get a Dedicated Server.
Sat 21 Feb 2009
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Doing leaflet distribution services are one of the freshest means to increase your standing over your rivals. How? Direct Mailing is the answer. By applying a nonstop leaflet distribution campaign you can attain maximum
exposure via the letterbox. Its a very over looked promotion technique which always work very good, that is ofcourse is using leaflet distribution services
If your product is designed to appeal to a doorto-door market and you want to focalize on a very specific region, letterbox advertising is a good, cut-price way of reaching your direct market.
But careful in the planning of your leaflet distribution efforts as this is essential if you are to make the best of your investment.
Leaflet distribution permits you to give specified answer from directed groups of clients. It’s a especially
multipurpose tool for small business organisations because it allows you to direct reasonable resources where they are most likely to develop result and appraise the success of campaigns accurately by studying responses. Just remember that the leads of leaflet distributoin aren’t secured. A badly designed or aimed adverting campaign will be a waste of money
There are a number of different methods in which leaflet distribution has been misused in a political way. Many of these reasons are as follows. One of the most familiar practices of brochure distribution is to supply people with data to return information that has been distributed by the opposition. The leaflets can also be used to threaten individuals with an attack. This is peculiarly probably in differences of opinion in which regular armies can inform enemy military personnels that they will invade if no activity is made. The leaflets in war situations are often used to encourage the opposition to surrender and if how to go about surrendering without facilitating a retaliation.
If you have made up your mind that a leaflet distribution will be a good form of advertising in order to bring in some much required potential business, then you need to set about the task of picking out the most flushed company to conduct the distribution for you.
On That Poin there are many elements to be looked at when doing this, these are key in incurring the greatest effects from your promotion.
You need to consider where you are going to target your material and the coverage and incursion that you want to achieve. If you are just considering of a tiny distribution in the localised area, it may be provident to select a smaller local company who just handle the smaller promotions in one region. They are quite likely to be cost effective, and have shorter lead times. Accountability may be a problem if things do not go according to plan, so this needs to be counted against the quantity of financial expenditure.
Mon 16 Feb 2009
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Marijuana Drug Test
Drug examine has become a popular phenomenon round the globe. Numerous societies execute drug exams on freshly employed people or existing employees to secure a drug-free surrounding at work.
Insurance authorities and courts direct drug tests on a regular basis on distrusted people. The main question that comes to your brain, when you go for some exam is how to pass any drug screen?
Internet websites such as Random Drug Testing School offers up the current detoxification products including permanent cleaners, synthetic substance urine products, and saliva cleaning products, detoxify drinks and home drug test kits.
Random Drug Testing School
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